top of page

Storylingo

Master Business English Through the Power of Agile Storytelling

​

Language is more than words—it’s how you connect, persuade, and lead. Storylingo is a groundbreaking approach that helps professionals like you master English communication using an agile, punchy, and conversational style developed by Paul, who in addition to being an experienced English communication coach is also an award-winning TV writer-producer and most recently, a novelist.

​

Why Storylingo?

Forget dry textbooks and robotic corporate jargon. Storylingo transforms business English into something dynamic, engaging, and effortlessly persuasive. Whether you’re pitching an idea, leading a meeting, or writing compelling content, this method equips you with:

​

✅ Captivating Openings – Hook your audience instantly with immersive scene-setting.

✅ Engaging Technical Explanations – Make complex ideas clear and compelling through character-driven storytelling.

✅ Powerful Business Narratives – Learn to integrate tension, rhythm, and visual metaphors to drive your message home.

✅ Global Communication Edge – Speak a language that resonates across cultures and industries.

​

Course Outline

Storylingo is a step-by-step program that teaches you the art of impactful business communication through real-world scenarios, character-driven dialogue, and cultural references. Each module includes hands-on exercises that make it easy to apply the techniques to your own professional communication.​​

Module 1: The Hook - Creating Immediate Immersion

  • Open with concrete locations and sensory details to instantly engage your audience.

  • Exercise: Write three different openings for your company or product story that create a strong visual setting.

Module 3: The Tension-Building Formula

  • Alternate between short, punchy sentences and longer, detailed ones to build anticipation.

  • Exercise: Rewrite a product announcement using sentence rhythm to create excitement.

Module 5: Global Perspective Techniques

  • Weave in international perspectives to make your narrative universally relatable.

  • Exercise: Describe how your product or service impacts users in three different countries with authentic location-specific details.

Module 7: The Power of Backstory

  • Use personal narratives to add emotional depth to your business storytelling.

  • Exercise: Write a brief backstory for your company or product that explains its origins through storytelling rather than a corporate timeline.

Module 9: The Art of Foreshadowing

  • Subtly hint at future developments to build intrigue and anticipation.

  • Exercise: Write a product roadmap as a narrative that hints at future innovations without explicitly stating them.

Module 2: Character-Driven Technical Exposition

  • Use natural conversations to explain complex technical concepts.

  • Exercise: Reframe a technical challenge your team faced as a dialogue between two team members with distinct personalities.

Module 4: Cultural Reference Integration

  • Use pop culture and industry-specific references to connect with global audiences.

  • Exercise: Identify three cultural references relevant to your industry and integrate them naturally into your business storytelling.

Module 6: Tech-Slang Fusion

  • Blend technical jargon with casual speech to create an accessible yet expert tone.

  • Exercise: Create a glossary of 10 essential technical terms for your business and pair each with a casual expression or metaphor.

Module 8: Dialogue That Reveals Tension

  • Use conversations to showcase power dynamics and conflicts in professional settings.

  • Exercise: Write a dialogue between a team member and a challenging stakeholder that reveals tension while maintaining professionalism.

Module 10: Visual Metaphors for Abstract Concepts

  • Use vivid imagery to simplify and clarify complex business ideas.

  • Exercise: Identify three abstract concepts central to your business and create compelling metaphors for each.

bottom of page